Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making.

In his groundbreaking bestselling book, “The Tipping Point,” Malcolm Gladwell transformed our understanding of the world around us. Now, with his book “Blink,” he completely revolutionizes our comprehension of the inner workings of our minds.

“Blink” delves into the realm of rapid cognition, exploring the choices we make that appear to happen in an instant, in the blink of an eye. However, these decisions are far from simple as they may initially seem. Gladwell investigates why some individuals possess extraordinary decision-making abilities while others consistently struggle. He delves into the phenomenon of individuals who trust their instincts and achieve success, contrasting them with those who continually stumble into errors. Furthermore, he explores the true inner workings of our brains, examining their functionality in various settings such as the workplace, classroom, kitchen, and even the bedroom. Additionally, Gladwell explores the perplexing notion that the best decisions often defy logical explanation when conveyed to others.

Within the pages of “Blink,” readers are introduced to a diverse cast of characters. These include a psychologist who can predict the longevity of a marriage within minutes of observing a couple, a tennis coach capable of anticipating a double-fault before the racket even touches the ball, and experts in antiquities who possess an uncanny ability to identify fakes at a single glance. However, “Blink” also delves into instances where rapid cognition fails, showcasing notable failures such as Warren Harding’s election, the infamous “New Coke” blunder, and the tragic shooting of Amadou Diallo by the police.

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